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If I ask 'what do think of when you hear the word sport?' I doubt if I'd get 2 answers the same. The world of sport is such a huge one, with a seemingly endless supply of subsections.

Some sports are cash rich with money flowing everywhere, while other sports are cash poor, never seeming to have any money.

When it comes to making money online, both ends of the scale are suitable to work with.

One of the most effective ways to make money online is to focus on niches. A niche is a group of people who have the same interest. This means you can focus what you offer them, and how you offer it.

Generally speaking, the broader and less tightly focused the niche, the harder it is to market. The word 'sport' as I said earlier means all sorts of things to all sorts of people. You will not know what they are all interested in.

So, we dig deeper into the niche, and this is called 'long tail marketing.'

To show an example, let's pick the NFL.

If someone types 'NFL' into a search engine, you don't know what they're looking for. It could be results, tickets, merchandise, equipment, any team. They could be looking to buy or just find information. You don't know, so let's narrow it down.

If you pick any of the 32 teams in the league, you are narrowing it down a bit, as at least you can focus on 1 team!

If you type the team's name into any free keyword tools available, you'll see a list of phrases that people searched for in the previous month.

An example might be the Miami Dolphins, which might show people searching for Miami Dolphins replica helmets.

This is more like it! If someone types that into a search engine, we can can be pretty sure what they are after, and can therefore focus our efforts on providing them the solution - in this case it would be an affiliate offer for a company selling replica helmets.

A phrase of 3+ words is often enough to be a defined niche, but you can go right up to 6+ words - remember, the tighter the niche, the more focused it is!

If you follow this 'marketing tail' back up the line, you can see that just one NFL team can provide a huge amount of niches.

Repeat it for all 32 teams, then go to college football.

Then you can do the same for any sport on the planet!

Believe me, it's possible to stay in the world of sport and *never* run out of niches to tap into!